What we hold ourselves to
These are the commitments behind the work, written as behaviour so you can hold us to them.
Ownership
Identify creators, clarify rights and build direct relationships with the people the work serves.
Cultural precision
Name specific origins and keep distinct traditions distinct, with specialist review for sacred material.
Truth and transparency
Separate evidence from interpretation, and state commercial relationships rather than leaving them implied.
Useful innovation
Apply design, software and AI to a need we can actually name, and describe AI as a tool supporting a task.
Operational care
Give clear scope, fulfilment information, service recovery and a human to escalate to.
Collective growth
Develop opportunities for creators, partners and communities to take part.